Product design · Strategy first
Designing the next chapter of your business.
We partner with forward-thinking businesses to craft digital products built on strategy, guided by insight, and enhanced by AI only where it truly adds value.
Product design, research, and sharper digital experiences.
- AI discovery workshops & advisory — Practical workshops and advisory that help teams understand where AI can genuinely help, where it needs care, and what sensible next steps look like.
- Discovery workshops — A good workshop helps teams cut through noise and make sense of what matters. It brings the right people together, surfaces what is really going on, and creates a clearer basis for the decisions that need to follow.
- Prototyping & user testing — When something is still abstract, a prototype makes it easier to see, discuss, and improve. It turns early thinking into something more tangible, so ideas can be challenged before too much time, money, or confidence gets invested in the wrong direction.
- Service & product design — This is where strategy starts to take shape in the experience itself. The work might involve a website, a digital product, a service journey, or a set of connected touchpoints that need to work together more clearly.
- UX research — Good design decisions are easier to make when they are grounded in evidence. Research helps show what people are trying to do, where they are getting stuck, and what is actually getting in their way.
Featured work
- Helping the University of Melbourne make a complex digital ecosystem easier to navigate — Research-led navigation and information architecture strategy to guide future digital delivery across a large, decentralised university website.
- Improving the dashboard design of a complex data platform — Product design for an industrial data platform — research, modular UX patterns, onboarding, and clearer decision support for operators.
- Reshaping the RMIT course portfolio into a clearer digital experience — Website and experience design work to improve how people explore, compare, and move through a complex online course offering.
Insights
- A practical approach to AI in design — How I use AI in the work, where it helps, where it needs limits, and why human judgement still matters.
Related links
- Get in touch — Talk with Prequel about a product, service, website, or AI-supported workflow.