About Prequel
Product design with a more personal way of working
Prequel is a small design practice for teams that need clearer direction across digital products, websites, services, and practical AI workflows. The work is strategy-led, hands-on, and close enough to the real problem to make the next decision easier to defend.
Overview
Prequel is a small design practice for teams that need clearer direction across digital products, websites, services, and practical AI workflows. The work is strategy-led, hands-on, and close enough to the real problem to make the next decision easier to defend.
That can mean shaping a new product, improving an existing website, rethinking a service journey, or bringing structure to something that has grown messy over time. The goal is not more process. It is clearer evidence, sharper choices, and a practical path forward.
The practice stays intentionally small. Tino leads the work directly, with trusted collaborators brought in when a brief needs deeper research, facilitation, validation, or specialist delivery support.